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Behind the Racks: A Man’s Journey in a Woman’s World

Posted on July 24, 2024February 11, 2025 by Louise Summey

How an Empire Was Built After an Awkward Shopping Experience

July 24,2024

Roy Raymond

In this episode, we explore the discomfort and judgment experienced by men shopping for women’s lingerie through the story of one man’s awkward adventure in a department store. As he searches for the perfect birthday gift for his wife, he faces suspicious glances, whispered accusations, and overt disdain from both shoppers and staff. We delve into the origins of Victoria’s Secret, founded by Roy Raymond, who turned his own uncomfortable experiences into a revolutionary lingerie brand designed to make men feel at ease. Join us as we discuss retail challenges, societal judgments, and the transformation of lingerie shopping from an awkward ordeal to a sophisticated experience

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Photos:

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Citations  for story

  • https://historycooperative.org/who-invented-victorias-secret/
  • https://www.nndb.com/people/170/000178633/#:~:text=Despondent%20over%20the%20failure%20of%20both%20the%20business,pulled%20out%20of%20the%20bay%20a%20week%20later.
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